Know Your Audience: Regina Fan Expo!

Regina Fan Expo Nothing beats face-to-face.

You create more of a lasting impression when you engage and converse with someone in person.

Connecting with WolfCop fans has been one of the most rewarding parts of this whole experience.  We first experienced our first comic convention in Calgary of 2012 when we had to get the word out about our then, proof-of-concept feature during the Cinecoup campaign.  The response was pleasantly overwhelming as WolfCop quickly raised eyebrows and generated a ton of curiosity.  It was fantastic meeting and talking with people who have mutual interests and more importantly, getting their feedback.  Since then, we have attended comic conventions across Canada promoting WolfCop and every single expo has been worth it!

In any venture, it is very important to know who your audience is.  It’s crucial to go out and talk to people about it, whether online or in person.  Knowing your audience’s needs and expectations will help you craft your strategy.  Being social will help you to set specific goals, allow you to be more tactical in your overall marketing strategy and will give you insight that you can’t find on the Internet or otherwise.  Remember, social is a two-way street, so make sure you’re asking the right questions but also pay attention to what they have to say.  They are ultimately the decision makers and determine whether if you’re successful or not, so you probably want to know what makes them tick and what keeps them happy.

That being said, we are pleased to be returning to the Regina Fan Expo this year, held at Canada Centre East at Evraz Place, APRIL 25 & 26, 2015.  Come visit our booth, answering your questions and gathering feedback for the upcoming sequel… WolfCop 2!  If you’re lucky, you may even walk away with some bad ass prizes!


A photo posted by WolfCop (@wolfcopmovie) on